Behave Bras Review: The Ultimate Wireless Support Solution

Finding a bra that combines comfort and support, especially for women with larger busts, has long been an elusive quest. Enter Behave Bras, the revolutionary wireless bra solution that’s changing how women with fuller busts experience everyday comfort.

Founded by Athena Kasvikis and featured on Shark Tank, these innovative bras promise to provide the support of underwire bras without the discomfort that typically accompanies them.

The patented Stayz technology aims to keep everything in place while offering all-day comfort for cup sizes DD to I.

Key Takeaways:

• Patented Stayz Technology: Behave Bras feature innovative fabric panels that help separate and support each breast individually, preventing the dreaded “uniboob” effect common in wireless bras. These adjustable fabric inserts act as a replacement for underwires, keeping breasts in their proper position.
• Designed Specifically for Fuller Busts: Unlike many bralettes that fail to support larger cup sizes, Behave Bras are specifically engineered for cup sizes DD to I with band sizes ranging from 30 to 40 inches.
• Shark Tank Success Story: Founder Athena Kasvikis secured a deal with Kevin O’Leary on Shark Tank in one of the show’s fastest-ever investment decisions, highlighting the product’s unique market position.
• Wire-Free Design: The bras eliminate uncomfortable underwires completely while still providing full support and separation for larger busts.
• Wide, Padded Straps: Each bra features adjustable, cushioned shoulder straps that distribute weight more evenly to reduce shoulder strain.
• Stretchy Lace Material: Made from soft, breathable fabric that provides comfort without sacrificing aesthetic appeal.
• Slip-On Styling: The bras feature a simple pull-over design without hooks or clasps, making them easy to wear.
• Full Coverage: Provides complete breast coverage to prevent spillage while maintaining a flattering silhouette.
• Various Styles and Colors: Available in multiple designs and shades to suit different preferences and wardrobe needs.
• Specially Designed Seams: The bras incorporate strategic seam placement for both vertical and horizontal support.

The Story Behind Behave Bras

Behave Bras was born from personal frustration and necessity. Founder Athena Kasvikis, like many women with fuller busts, struggled to find comfortable bras that provided adequate support without painful underwires. As a woman with a curvier figure herself, she understood the daily challenges of finding bras that worked for larger cup sizes.

Kasvikis noticed a significant gap in the market between restrictive underwire bras and unsupportive wireless options. She devoted years to developing a solution that would bridge this divide, ultimately creating the patented Stayz technology that makes Behave Bras unique.

In March 2022, Kasvikis appeared on ABC’s Shark Tank seeking $150,000 for a 15% stake in her company. Her pitch was so compelling that she secured a deal with Kevin O’Leary in what producers described as one of the fastest deals in the show’s history. O’Leary recognized the massive market potential for a product addressing an underserved demographic.

Since the Shark Tank appearance, Behave Bras has experienced significant growth. The company reached over $1 million in sales in 2022 and expanded distribution channels, including making a successful debut on QVC shortly after the episode aired. This remarkable journey from concept to thriving business demonstrates the genuine need for the product Kasvikis created.

Comfort and Wearability: The Daily Experience

The primary selling point of Behave Bras is their promise of all-day comfort without sacrificing support. Many customers report that the bras deliver on this promise, with reviews frequently mentioning the absence of digging, pinching, or poking that commonly occurs with traditional underwire bras.

The slip-on design eliminates uncomfortable hooks and clasps that can dig into the skin or create bulges. The wide, padded shoulder straps distribute weight more effectively than thin straps, reducing shoulder grooves and upper back pain that many fuller-busted women experience with conventional bras.

The stretchy lace material used in Behave Bras contributes significantly to their comfort factor. Unlike rigid fabrics that restrict movement, this material moves with your body throughout the day. The breathable nature of the fabric also helps prevent the sweaty discomfort that can occur with less permeable materials.

For many users, the ability to wear the bra comfortably while sleeping represents a major advantage. Women who prefer wearing a bra to bed for support or comfort often struggle to find options that don’t create pressure points or restrict movement during sleep. The flexible design of Behave Bras makes them suitable for overnight wear.

The absence of underwires doesn’t just improve comfort—it also extends the lifespan of the bras. Without metal components to bend, break, or poke through fabric, many users report that their Behave Bras maintain their shape and support longer than traditional underwire options.

Support and Lift: How They Compare to Traditional Bras

One of the biggest questions potential buyers have about Behave Bras is whether they truly provide the support expected from a good bra, especially for larger cup sizes. Support needs vary widely among women, but there are several key factors to consider when evaluating how Behave Bras perform in this area.

The Stayz technology creates impressive lift and separation for a wireless design. Many users report that the bras provide a silhouette similar to what they achieve with underwire bras, with breasts positioned forward rather than spreading to the sides. This forward positioning helps create a more youthful, supported appearance under clothing.

The full-coverage design contributes significantly to the supportive feel. The bras cover more breast tissue than typical bralettes, containing the sides and tops of the breasts to prevent spillage. This comprehensive coverage creates a secure sensation that many wireless alternatives lack.

The wide band beneath the bust provides additional structural support by distributing weight across a greater surface area. This helps the bras stay in place without riding up, a common problem with wireless options that lack sufficient support for heavier breasts.

Compared to traditional underwire bras, Behave Bras create a slightly more natural, less separated look. Some users describe this as a “softly lifted” appearance rather than the highly structured, separated silhouette typical of structured underwire bras. This more natural shape works well under casual clothing but might not create the highly defined silhouette some prefer under formal wear.

For light to moderate physical activity, most users report that Behave Bras provide adequate support to prevent uncomfortable bouncing. However, for high-impact activities like running or jumping, some users with larger cup sizes still prefer specialized sports bras designed specifically for intense movement.

Materials and Durability: Built to Last?

When investing in bras, durability becomes an important consideration, particularly for fuller-busted women who typically pay more for supportive options. Behave Bras are constructed with several features that suggest good durability potential.

The primary fabric is a stretchy, high-quality lace that maintains its elasticity through multiple washes. Unlike some delicate lace bras that quickly lose their shape, reviews suggest that Behave Bras retain their supportive properties even after months of regular wear and washing.

The absence of underwires eliminates one of the most common failure points in traditional bras. Without metal components to warp, break, or poke through fabric, these bras avoid the typical end-of-life scenario where an otherwise good bra becomes unwearable due to wire issues.

The reinforced seams throughout the bra provide structural integrity while distributing tension across the garment. This reduces the likelihood of tears or stretching at stress points, a common issue with bras designed for larger cup sizes.

The wide elastic band maintains its resilience through washing and wearing. Many users report that their Behave Bras maintain their shape and snugness without stretching out prematurely, an important factor for continued support.

Care instructions recommend hand washing or using a lingerie bag on gentle cycle and air drying to maximize longevity. Users who follow these guidelines report the best durability outcomes, with some mentioning their bras still performing well after a year of regular wear.

Some early users reported issues with the Stayz panels shifting position during wear or washing. However, more recent reviews suggest that the company has addressed this concern with improved stitching to keep the panels securely in place.

Size Range and Fit: Finding Your Perfect Match

Behave Bras currently serves a specific size range focused on fuller-busted women who struggle most to find comfortable wireless options. The company offers cup sizes from DD to I with band sizes from 30 to 40, though they have announced plans to expand to 48 band sizes in the future.

Finding the correct size can be slightly different from traditional bras. The company recommends starting with your usual bra size but acknowledges that some women may need to adjust. Because the bras lack underwires that typically define cup boundaries, the fit works differently from structured bras.

The slip-on design means that the band must be snug enough to provide support yet loose enough to pull over your head. Some users with larger cup sizes relative to their band size report needing to size up in the band to accommodate getting the bra on and off comfortably.

The full-coverage cups should completely contain breast tissue without spillage at the top or sides. If you experience overflow, sizing up in the cup is recommended. Conversely, if there’s excess fabric or gapping, a smaller cup size may be appropriate.

The adjustable straps allow for some customization of fit and lift. Setting the straps tighter will provide more lift, while looser settings prioritize comfort. Finding the right balance is part of personalizing your Behave Bra experience.

Some customers mention a brief break-in period during which the bra adapts to their unique shape. The materials become more flexible with wearing and washing, often resulting in improved comfort after the first few wears.

For between sizes, customer service representatives generally recommend sizing up rather than down for comfort, as the supportive nature of the design will still provide lift even in a slightly larger size. This contrasts with traditional bra fitting advice that often suggests sizing down in the band for maximum support.

Style and Aesthetics: Beyond Basic Function

While support and comfort are primary considerations for fuller-busted women, style remains important. Behave Bras aims to provide functional support without sacrificing aesthetic appeal, offering designs that women actually want to wear.

The bras feature an elegant, feminine design with stretchy lace material that looks attractive while providing necessary support. This addresses a common complaint among fuller-busted women that supportive bras often look overly utilitarian or matronly.

Available in various colors beyond basic neutrals, Behave Bras allow for personal expression. Options range from classic black and nude shades to bolder choices like vibrant reds and animal prints. This variety helps women coordinate with their wardrobes or simply choose styles that match their personal preferences.

The sweetheart neckline creates a flattering silhouette suitable for various outfits. The design works well under t-shirts and blouses while still offering full coverage. Unlike many minimizer bras that create a compressed appearance, Behave Bras aim to provide a natural, lifted shape.

The lace texture adds visual interest while remaining smooth enough to wear under most clothing without showing texture through. Some users note that very thin or clingy fabrics may reveal the lace pattern, but this is true of most textured bras.

The absence of bulky seams or embellishments contributes to a sleek profile under clothing. Many wireless bras for larger cup sizes feature conspicuous reinforcements that show through clothing, but Behave Bras maintain a relatively smooth line while still providing support.

Some customers specifically mention appreciating that the bras look like regular, attractive bralettes rather than obvious “solution” garments. This psychological benefit shouldn’t be underestimated—wearing lingerie that feels stylish rather than purely functional can boost confidence.

Price Point and Value Analysis

Behave Bras position themselves as a premium product at a moderate price point, currently retailing around $68-78 per bra. This places them in a mid-range category—more expensive than mass-market options but less costly than many high-end brands specializing in fuller bust sizes.

When evaluating value, it’s important to consider several factors beyond the initial price. The durability and longevity reported by many users suggest that the bras may outlast cheaper alternatives, potentially offering better cost-per-wear value despite the higher upfront investment.

The company occasionally offers promotions including bundle discounts when purchasing multiple bras, reducing the per-item cost. They also run seasonal sales that can make the products more accessible to budget-conscious shoppers.

For women who typically spend $80-100+ on specialized bras for larger cup sizes, Behave Bras may actually represent a cost savings while still providing adequate support. This is especially true for those who have previously invested in high-end European brands specializing in fuller bust sizes.

Some users report that the comfort improvements justify the price difference compared to less expensive options. The value of all-day comfort without pain, digging, or adjustments is significant for many women, particularly those who have struggled with bra discomfort for years.

The company offers a 14-day return window, though some customers have reported difficulties with the return process. When considering value, this relatively short return period should be factored in, as it may not allow sufficient time to thoroughly test the fit and comfort across different activities and outfits.

New customers might consider starting with a single bra to test the fit and comfort before investing in multiple items. This approach helps ensure satisfaction before making a larger financial commitment.

Customer Service Experience

The quality of customer service can significantly impact overall satisfaction with a product, especially for items like bras that may require sizing assistance or returns. Customer experiences with Behave Bras’ service team appear mixed based on available reviews.

Many customers report positive interactions with company representatives, particularly regarding sizing questions. The team appears knowledgeable about the product and can provide personalized recommendations based on customers’ measurements and concerns.

The company maintains an active social media presence where they respond to questions and address concerns publicly. This transparency suggests a commitment to customer satisfaction and willingness to engage with feedback.

However, some less favorable reviews mention difficulties with the return process, including strict enforcement of the 14-day return window without exceptions. Several customers reported challenges getting responses when attempting to process returns slightly outside this window.

The sizing guidance provided on the website receives generally positive feedback for its clarity and helpfulness. The company offers detailed measuring instructions and size recommendations that most customers find accurate.

Shipping times meet industry standards, with most domestic orders arriving within 5-7 business days. International shipping is available but may involve longer wait times and potential customs fees depending on destination.

For customers with special requests or unique sizing needs, experiences vary. Some report that the company was accommodating and flexible, while others mention feeling that their concerns weren’t fully addressed.

Overall, the customer service experience seems strongest in the pre-purchase phase, with knowledgeable assistance for sizing and selection, but somewhat less consistent in handling post-purchase issues or exceptions to standard policies.

FAQs About Behave Bras

What sizes do Behave Bras come in?

Behave Bras currently offer cup sizes DD through I with band sizes 30-40.

Are Behave Bras true to size?

Most wearers find them true to size, but some need to size up in the band due to the pull-over design.

Can I wear Behave Bras during exercise?

They work well for light activity but may not provide enough support for high-impact workouts if you have a larger cup size.

How do you wash Behave Bras?

Hand washing or machine washing in a lingerie bag on gentle cycle, followed by air drying, is recommended.

Do Behave Bras provide enough lift?

Most users report good lift for a wireless bra, though slightly less than structured underwire options.

Is there a return policy?

Yes, Behave Bras offers a 14-day return window for unworn items with original packaging.

What is the Stayz technology?

Stayz are adjustable fabric panels that provide separation and support without underwires.