Kerastase vs Pureology – Which One Should You Choose?
Kerastase vs Pureology: When it comes to luxury hair care, two brands stand out from the rest: Kerastase and Pureology. Both are renowned for their high-quality, salon-grade products that promise to transform your tresses.
In this article, we’ll delve into the details of each brand, comparing their ingredients, product ranges, and benefits to help you make an informed decision. So, let’s dive in and find out: Kerastase or Pureology – which one should you choose?
Kerastase vs Pureology – A Quick Comparison

| Feature | Kerastase | Pureology |
|---|---|---|
| Brand Focus | High-performance hair care with advanced ingredients | Natural, gentle hair care with a focus on sustainability |
| Product Range | Wide range of products for different hair types and needs | More limited product range, but with a focus on natural ingredients |
| Ingredients | Advanced ingredients like ceramides and plant-derived oils | Natural ingredients like coconut oil, shea butter, and argan oil |
| Price Point | Generally more affordable | More expensive, especially for high-end products |
| Sulfates | Some products contain sulfates, while others are sulfate-free | All products are sulfate-free |
| Certifications | “Hairdresser-Approved” guarantee | “Nature-Inspired” certification |
| Best For | Damaged, over-processed, or color-treated hair | Sensitive scalps or hair, or those looking for a natural, gentle approach |
Brand Overview: A Brief History of Kerastase and Pureology

Kerastase: A Legacy of Innovation
Kerastase was founded in 1964 by French hairstylist and entrepreneur, L’Oréal. The brand’s name is derived from the Greek word “keras,” meaning horn, and “tase,” meaning strengthening.
From its inception, Kerastase has been dedicated to creating high-performance, salon-quality products that address specific hair concerns.
With a focus on innovation and research, Kerastase has developed a range of products that cater to various hair types, from dry and damaged to color-treated and fragile.
Pureology: A Passion for Natural, Sustainable Beauty
Pureology, on the other hand, was founded in 2001 by a team of passionate beauty experts who shared a vision for creating high-performance, eco-friendly hair care products. The brand’s name reflects its commitment to purity, simplicity, and sustainability.
Pureology’s founders believed that great hair care shouldn’t come at the cost of the environment or one’s health, and set out to create a range of products that would not only nourish hair but also respect the planet.
Product Ranges: A Comparison of Kerastase and Pureology’s Offerings

Kerastase Product Ranges:
- Bain Satin: A gentle, daily cleansing range for normal to dry hair.
- Fibre Architecte: A repairing and strengthening line for damaged hair.
- Densifique: A densifying range for thinning hair.
- Discipline: A smoothing and taming line for unruly hair.
- Reflection: A color-protecting range for color-treated hair.
- Spécifique: A scalp-focused line for sensitive scalps and hair loss.
- Thérapiste: An intensive repair range for extremely damaged hair.
Pureology Product Ranges:
- Hydrate: A moisturizing range for dry, damaged hair.
- Volume: A lightweight, volumizing line for fine hair.
- Smooth Perfection: A smoothing range for frizzy, unruly hair.
- Colour Fanatic: A color-protecting range for color-treated hair.
- PureVolume: A volumizing range for fine, limp hair.
- Strengthening Treatment: An intensive repair range for damaged hair.
Key Differences:
- Kerastase has a more extensive range of products, with seven distinct lines catering to specific hair concerns.
- Pureology’s product range is more streamlined, with a focus on natural ingredients and sulfate-free formulations.
- Kerastase has a stronger emphasis on repairing and strengthening damaged hair, while Pureology prioritizes moisturizing and nourishing hair.
- Both brands offer color-protecting ranges, but Kerastase’s Reflection line is more comprehensive, with a broader range of products.
Ingredient Showdown: What’s Inside Kerastase and Pureology Products?

Kerastase Ingredients:
- Ceramides: Found in Kerastase’s Fibre Architecte range, ceramides help repair and strengthen damaged hair.
- Plant-derived amino acids: Used in Kerastase’s Discipline range, these amino acids help smooth and tame unruly hair.
- Antioxidants: Found in Kerastase’s Reflection range, antioxidants help protect color-treated hair from environmental stressors.
- Glycerin: A humectant that helps lock in moisture, glycerin is used in various Kerastase products.
- Sulfates: While Kerastase has moved towards more gentle, sulfate-free formulations, some products still contain sulfates.
Pureology Ingredients:
- Antioxidant blend: A proprietary blend of antioxidants, including green tea, chamomile, and rosemary, helps protect hair from environmental stressors.
- Plant-derived oils: Ingredients like coconut oil, argan oil, and shea butter moisturize and nourish hair.
- Sulfate-free surfactants: Pureology’s gentle, sulfate-free cleansing agents help maintain hair’s natural oils.
- Vegan-friendly proteins: Plant-derived proteins like quinoa and keratin help strengthen and repair hair.
- Natural fragrances: Pureology’s products are scented with natural fragrances, free from harsh chemicals.
Hair Type Compatibility: Which Brand is Best for Your Locks?

Kerastase for:
- Damaged hair: Kerastase’s Fibre Architecte range is ideal for repairing and strengthening damaged hair.
- Color-treated hair: Kerastase’s Reflection range is designed to protect and preserve color-treated hair.
- Thinning hair: Kerastase’s Densifique range helps to densify and strengthen thinning hair.
- Unruly hair: Kerastase’s Discipline range helps to smooth and tame unruly hair.
Pureology for:
- Dry hair: Pureology’s Hydrate range is perfect for moisturizing and nourishing dry hair.
- Fine hair: Pureology’s Volume range adds lightweight, non-greasy moisture to fine hair.
- Curly hair: Pureology’s Smooth Perfection range helps to smooth and define curly hair.
- Sensitive scalps: Pureology’s gentle, sulfate-free formulations are ideal for sensitive scalps.
Hair Type Overlap:
- Normal hair: Both Kerastase and Pureology offer products suitable for normal hair, although Kerastase’s Bain Satin range may be more suitable for those with slightly dry or damaged hair.
- Colored hair: Both brands offer color-protecting ranges, although Kerastase’s Reflection range is more comprehensive.
The Sulfate Debate: Does it Matter for Your Hair?

Kerastase’s Stance on Sulfates:
- Some products contain sulfates: While Kerastase has moved towards more gentle, sulfate-free formulations in some of its products, some of its shampoos still contain sulfates.
- Gentle sulfates: Kerastase uses gentle sulfates that are designed to be less stripping than harsher sulfates.
- Not all products are sulfate-free: While Kerastase offers some sulfate-free products, not all of its products are sulfate-free.
Pureology’s Stance on Sulfates:
- Sulfate-free commitment: Pureology is committed to using only sulfate-free surfactants in its products.
- Gentle, plant-based ingredients: Pureology uses gentle, plant-based ingredients that are designed to nourish and moisturize the hair.
- All products are sulfate-free: Pureology’s entire product line is sulfate-free, making it a popular choice for those with sensitive scalps or hair.
Price Point Comparison: Is Kerastase or Pureology the Better Value?
Kerastase Pricing:
- Shampoos: 20-30
- Conditioners: 20-30
- Treatments: 30-50
- Styling products: 20-40
Pureology Pricing:
- Shampoos: 28-38
- Conditioners: 28-38
- Treatments: 38-58
- Styling products: 28-48
Price Point Comparison:
- Kerastase is generally priced lower than Pureology, with most products falling in the 20-40 range.
- Pureology’s products tend to be priced higher, with most products falling in the 28-58 range.
Value for Money:
- Kerastase: While Kerastase is generally priced lower, its products are often formulated with more advanced, scientifically-backed ingredients. This may make Kerastase a better value for those looking for high-performance hair care.
- Pureology: Pureology’s products are formulated with natural, plant-based ingredients and are free from harsh chemicals. This may make Pureology a better value for those looking for a more natural, gentle approach to hair care.
Applications And Results
Kerastase Application and Results:
- Shampoo: Apply a small amount to wet hair, massage into a lather, and rinse thoroughly. Repeat if necessary.
- Conditioner: Apply a generous amount to the ends of your hair, working your way up to the roots. Leave on for 1-2 minutes before rinsing thoroughly.
- Mask: Apply a generous amount to your hair, focusing on the ends. Leave on for 5-10 minutes before rinsing thoroughly.
- Results: Expect to see improved hair strength, reduced frizz, and enhanced shine.
Pureology Application and Results:
- Shampoo: Apply a small amount to wet hair, massage into a lather, and rinse thoroughly. Repeat if necessary.
- Conditioner: Apply a generous amount to the ends of your hair, working your way up to the roots. Leave on for 1-2 minutes before rinsing thoroughly.
- Mask: Apply a generous amount to your hair, focusing on the ends. Leave on for 5-10 minutes before rinsing thoroughly.
- Results: Expect to see improved hair hydration, reduced frizz, and enhanced shine.
The Verdict: Which Brand is Right for You?
- Best for: Those with damaged, over-processed, or color-treated hair who need high-performance hair care with advanced ingredients.
- Not ideal for: Those with sensitive scalps or hair, or those looking for a more natural, gentle approach to hair care.
- Best for: Those with sensitive scalps or hair, or those looking for a more natural, gentle approach to hair care.
- Not ideal for: Those with severely damaged or over-processed hair who need high-performance hair care with advanced ingredients.
FAQs
Q: Which brand is better for damaged hair?
A: Kerastase is generally better for damaged hair due to its advanced ingredients and repairing properties.
Q: Which brand is better for color-treated hair?
A: Both Kerastase and Pureology offer color-protecting products, but Kerastase’s Reflection range is more comprehensive and highly rated.
Q: Are Kerastase and Pureology sulfate-free?
A: Pureology is a sulfate-free brand, while Kerastase offers some sulfate-free products, but not all.
Q: Which brand is more expensive?
A: Pureology is generally more expensive than Kerastase, especially for their high-end products.
Q: Can I use Kerastase and Pureology products together?
A: Yes, you can use products from both brands together, but be cautious of overlapping ingredients and potential build-up.
Q: Are Kerastase and Pureology cruelty-free?
A: Yes, both Kerastase and Pureology are cruelty-free brands that do not test on animals.
Q: Do Kerastase and Pureology offer any certifications or guarantees?
A: Yes, both brands offer certifications and guarantees, such as Kerastase’s “Hairdresser-Approved” guarantee and Pureology’s “Nature-Inspired” certification.

Hi, I’m Rachel Powell, the founder and creative mind behind FashionBeautyLooks.com. With a passion for all things fashion and beauty, I’ve dedicated my career to helping others discover their unique style and enhance their natural beauty.
