lilyeve GROWTURN 3D Volume Brush Shampoo Review 2026: Does It Really Add Volume?

Flat hair has a way of ruining a good morning. You wash, you dry, you style, and within two hours your roots collapse again. That frustration is exactly why the lilyeve GROWTURN 3D Volume Brush Shampoo keeps showing up on TikTok, Instagram, and Amazon wish lists.

This Korean scalp care product looks unusual. The tube has a silicone brush head built right into the cap. You squeeze, you scrub, and the shampoo lands directly on your scalp instead of sliding off your hair. The brand promises fuller roots, a cleaner scalp, and less shedding over time.

But does it actually work? I used it daily for eight weeks, tracked my crown area with photos, and compared it against three popular thinning hair shampoos. I also read through dozens of real buyer reviews on Amazon, Reddit, and Ulta to see if my experience matched everyone else’s.

This review covers the formula, the brush design, the price, the results, and the honest downsides. By the end, you will know if this shampoo deserves a spot in your shower.

Key Takeaways

• The built in brush is the main selling point. The 76 silicone spikes massage your scalp while you cleanse, which lifts roots and removes buildup better than fingers alone.
• The formula is sulfate free, silicone free, and paraben free. It uses salicylic acid, niacinamide, caffeine, peptides, and plant extracts instead of harsh cleansers.
• Volume shows up fast, but growth takes patience. Most users notice lift and a cleaner scalp within one week. Real density changes need four to eight weeks of daily use.
• It suits fine, flat, oily, or thinning hair best. People with very dry, coarse, or curly textures may need a rich conditioner afterward because the lather cleanses deeply.
• The 6.76 fl oz tube sits in the premium price range. A little goes far, so most people finish one tube in about six to eight weeks with daily washing.
• This is a scalp care product, not a medical treatment. It supports a healthier scalp environment, but it does not replace minoxidil or a dermatologist visit for serious hair loss.

What Is the lilyeve GROWTURN 3D Volume Brush Shampoo?

Last update on 2026-08-10 / Affiliate links / Images from Amazon Product Advertising API  

The lilyeve GROWTURN 3D Volume Brush Shampoo is a Korean scalp cleansing shampoo with an applicator brush attached to the tube. lilyeve markets it as a volume treatment rather than a basic wash.

The product comes in a 200ml squeeze tube, which equals 6.76 fluid ounces. The cap holds a soft silicone brush head with dozens of short spikes. You twist the head to open the flow, squeeze the tube, and the shampoo pushes through small holes onto your scalp.

The goal is simple. Most shampoo never reaches the scalp properly. It coats the hair strands, foams up, and rinses away before it does anything for the roots. This design forces the product where it matters.

The brand focuses on three claims. First, visible volume around the crown and back of the head. Second, a deep scalp cleanse that removes sebum and dead skin. Third, reduced shedding through stronger roots.

lilyeve sells this shampoo as part of a wider GROWTURN line that includes an exosome brush ampoule and a capsule treatment. The shampoo works fine on its own, though the brand suggests pairing all three for stronger results.

It is safe for daily use and works on color treated hair since it skips sulfates and silicones.

First Impressions: Packaging and Design

The tube arrived in a slim white box with clean Korean minimalist branding. Nothing flashy, nothing loud. The design feels like a skincare product more than a hair product, which fits the scalp care positioning.

The brush head is the star. It twists open and closed with a satisfying click. When closed, no product leaks out, which matters because the tube sits upside down in most shower caddies.

The silicone spikes feel soft but firm. They bend under pressure without scratching. I have a sensitive scalp and never felt any irritation, even scrubbing hard.

The squeeze tube design is smart. You control exactly how much comes out. There is no pump wasting product and no cap to drop on wet tile.

One small complaint. The tube is opaque, so you cannot see how much is left. Around week six I started guessing.

The brush head also collects a bit of foam residue between the spikes. Rinsing it under the tap for five seconds fixes that. If you skip the rinse, it dries into a crust.

Build quality feels solid. After eight weeks of daily use, the twist mechanism still turns smoothly and the silicone shows no tearing or discoloration.

How the 76 Spike Brush Head Works

lilyeve states the brush contains 76 precision spikes. That number sounds like marketing, but the density is genuinely high compared to standard scalp brushes.

Here is what happens in the shower. You wet your hair, twist the head open, and squeeze a coin sized amount straight onto the scalp. Then you twist it closed and start massaging in circles.

The spikes do two jobs at once. They spread the shampoo evenly across the scalp surface, and they physically loosen sebum, dead skin, and styling product buildup.

The massage feeling is honestly addictive. It reaches spots your fingers rush past, especially the crown and the back of the head where volume usually dies first.

Scalp massage has real support behind it. Studies on manual scalp stimulation suggest it increases local blood flow and may thicken hair over months of consistent practice. This brush makes that habit effortless because it happens during a wash you already do.

The design also solves a common problem. Separate scalp brushes require a free hand and often get dropped or lost. This one stays attached to the bottle.

One tip. Use light pressure. Pressing too hard can irritate the scalp and does not clean better.

Key Ingredients and What They Do

The ingredient list is long, but a few actives carry the weight. Here is what actually matters.

Salicylic acid is a BHA that dissolves oil inside pores. On the scalp, it clears sebum plugs and flaky buildup around follicles. This is the reason your scalp feels genuinely clean after one wash.

Niacinamide strengthens the moisture barrier. It stops the deep cleanse from leaving your scalp tight and dry, which is a common problem with clarifying shampoos.

Caffeine stimulates circulation at the surface. Research links topical caffeine to reduced hair follicle suppression, though results vary by person.

Peptides appear throughout the list, including copper tripeptide 1 and several sh polypeptides. These support keratin structure and help strands feel thicker.

The formula also loads in hydrolyzed proteins from wheat, soy, oat, pea, sesame, and almond. These small protein fragments coat the strand and add temporary body.

Plant extracts round it out. Camellia japonica, green tea seed oil, mung bean, goji berry, and kelp add antioxidants and mild soothing.

Menthol gives the cooling tingle. Some people love it. Sensitive scalps may find it strong at first.

No sulfates, no silicones, no parabens.

Top 3 Alternative for lilyeve GROWTURN 3D Volume Brush Shampoo

If the lilyeve tube sits outside your budget or you want a different approach, these three shampoos target the same goal of fuller, thicker looking hair. Each one takes a different path.

The first option is a drugstore favorite that adds body through biotin and collagen. It costs a fraction of the price and works well for people who mainly want lift, not scalp treatment.

The second option is a clinical style system built for progressed thinning. It comes with a matching conditioner and scalp treatment, and it has decades of salon use behind it.

The third option leans natural. It uses biotin, argan oil, pumpkin seed, and black cumin seed oil in a sulfate free base, and it has one of the largest review counts in the thinning hair category on Amazon.

Last update on 2026-06-08 / Affiliate links / Images from Amazon Product Advertising API  

Last update on 2026-06-08 / Affiliate links / Images from Amazon Product Advertising API  

Last update on 2026-06-08 / Affiliate links / Images from Amazon Product Advertising API  

None of these include a built in brush. If the applicator is what attracted you, pair any of them with a separate silicone scalp massager for a similar effect at lower cost.

How to Use the Shampoo the Right Way

Technique changes your results here more than with a normal shampoo. I got much better volume once I fixed my routine in week two.

Step one. Wet your hair fully with lukewarm water. Hot water strips the scalp and increases oil rebound later.

Step two. Twist the brush head counterclockwise to the open position.

Step three. Squeeze a coin sized amount directly onto the scalp. Apply in sections. I use four spots: front hairline, both sides, and the crown.

Step four. Twist the head closed. This stops leaking and keeps water out of the tube.

Step five. Massage in slow circles for 60 to 90 seconds. Do not rush this part. The massage time is where the volume comes from.

Step six. Rinse thoroughly until your scalp feels clean and no slip remains.

For a deeper clean, do a double wash. Use a tiny amount first to break down oil, rinse, then repeat with the full amount and the longer massage.

Skip conditioner at the roots. Apply it from mid length down only, or you will undo the lift you just built.

Use it daily or every other day depending on how oily your scalp gets.

My 8 Week Testing Results

I tracked my results with weekly photos in the same lighting, same angle, same dry hair state. My hair is fine, straight, and gets oily by day two. My crown has thinned slightly over the past three years.

Week one. The scalp cleanse impressed me immediately. My hair felt lighter and my roots stayed lifted a full day longer than usual. No growth changes, obviously.

Week two. Oil production slowed. I stretched washes from every day to every other day without greasiness at the roots.

Week four. Photos showed a visible difference in root lift at the crown. My part looked slightly narrower, though I suspect that was volume rather than new growth.

Week six. This is where things got interesting. I noticed short baby hairs along my front hairline. Shedding in the shower dropped noticeably.

Week eight. The crown looked denser in photos. My hairstylist commented on it without me mentioning the product, which felt like the most honest feedback possible.

Honest limits. This did not regrow a hairline or reverse real pattern loss. It made my existing hair look fuller and my scalp healthier. That is what it promises, and it delivered.

Scent, Lather, and Shower Feel

The scent is fresh and herbal with a clean spa quality. It reminds me of a mild green tea and eucalyptus blend, not a sweet fruity shampoo smell.

The fragrance fades fast. Within an hour of drying, my hair smelled neutral. People who want lasting perfume from shampoo will be disappointed. People who hate scent lingering will be relieved.

The lather surprised me. Sulfate free shampoos usually foam poorly, but this one builds a soft, dense lather quickly. The brush helps by working air into the product.

The menthol cooling is strong. You feel a distinct tingle across the whole scalp within seconds. It stays pleasant for me, but if you have eczema, psoriasis, or open scratches, it will sting.

Rinsing is clean and fast. No residue, no slippery film, no weight left behind. My hair felt slightly squeaky at the roots, which is exactly what you want for volume.

One thing to know. Because it cleanses thoroughly, mid lengths and ends can feel dry. I always follow with conditioner from the ears down and my hair stays soft.

The overall shower experience feels like a small treatment, not a chore.

Pros and Cons of the lilyeve GROWTURN Shampoo

Here is the honest breakdown after eight weeks of daily testing.

Pros

• The built in brush delivers shampoo directly to the scalp, which no standard bottle does.
• Root volume improves within the first week, even before any growth benefits appear.
• The formula skips sulfates, silicones, and parabens, so it stays safe for color treated hair.
• Salicylic acid clears buildup and noticeably reduces scalp oiliness over time.
• The menthol cooling feels refreshing and makes the massage step enjoyable.
• The twist to close cap prevents leaks and water contamination in the shower.
• Reviews across Amazon, Ulta, and Reddit report reduced shedding after four to eight weeks.
• A coin sized amount is enough per wash, so the tube lasts longer than the size suggests.

Cons

• The price sits well above drugstore volumizing shampoos.
• The opaque tube hides how much product remains.
• Menthol can sting sensitive or irritated scalps.
• Results stop progressing if you quit using it, which is true of most scalp products.
• The deep cleanse can leave dry ends without a conditioner.
• Brand new hair growth is modest, so people with advanced hair loss will need medical options.
• The brush head needs a quick rinse after each use to stay clean.
• Availability outside major retailers can be inconsistent.

Who Should Buy It and Who Should Skip It

Buy this shampoo if your hair is fine and goes flat by lunchtime. The root lift is genuine and shows up immediately.

It also fits people with oily scalps. The salicylic acid controls sebum better than most gentle shampoos, and you can stretch washes further.

Anyone in the early stages of thinning should consider it. Postpartum shedding, stress related shedding, and mild crown thinning all respond well to better scalp hygiene and circulation.

People who enjoy Korean skincare style routines will love the format. It turns a boring wash into a two minute scalp treatment.

Skip it if your scalp is inflamed. Active eczema, psoriasis, or open sores will react badly to menthol and salicylic acid.

Skip it if your hair is very dry, coarse, or tightly curled and you wash once a week. The cleanse may feel too stripping without a heavy conditioner or mask.

Skip it if you are dealing with advanced pattern baldness. No shampoo fixes that. See a dermatologist and discuss proven treatments instead.

Budget shoppers should think twice. A cheaper volumizing shampoo plus a five dollar scalp brush gets you close for less money.

Price, Size, and Value for Money

The tube holds 200ml, or 6.76 fluid ounces. That sounds small next to a 13 ounce drugstore bottle, and it is.

Pricing typically lands in the thirty dollar range, though it moves with sales and retailer. Amazon, Ulta, and Korean beauty shops all stock it, and multipack deals appear regularly.

Here is the real math. A coin sized amount covers a full wash. I used roughly 3ml per wash, which works out to about 65 washes per tube.

At daily use, that is around two months per tube. At every other day use, it stretches close to four months.

Cost per wash sits near fifty cents. Compared to a salon scalp treatment, that is cheap. Compared to a drugstore shampoo, it is expensive.

The value depends on what you want. If you only want temporary volume, cheaper options exist. If you want scalp exfoliation, massage, and a treatment formula in one step, the price starts making sense.

One extra note. You are paying partly for the applicator. Reusable brush accessories cost five to ten dollars separately, and this builds it in permanently.

Watch for bundle discounts. The brand often pairs the shampoo with its ampoule at a lower combined price.

lilyeve GROWTURN vs Other Popular Thinning Hair Shampoos

Let me compare it fairly against the three alternatives listed earlier.

Versus OGX Thick and Full Biotin and Collagen. OGX wins on price by a wide margin and smells amazing. It adds body by coating strands with proteins. But it does nothing for scalp health, and it contains no exfoliating acid. Choose OGX for cosmetic volume only.

Versus Nioxin System 2. Nioxin is the clinical option with decades of salon backing and a full three step system. Its cleanser removes buildup effectively and the kit includes a leave in scalp treatment. Nioxin targets thinning more aggressively, but it has no applicator brush and the system costs more overall.

Versus PURA D’OR Gold Label. PURA D’OR leans natural with biotin, argan oil, and pumpkin seed oil. It is sulfate free and gentle, with a huge review base. It works slowly and mainly reduces breakage rather than adding lift.

Where lilyeve stands out. No competitor combines a scalp exfoliating acid, peptides, caffeine, and a built in massage brush in one tube.

Where it falls behind is price and clinical evidence. Nioxin has more published testing. OGX costs a third as much.

Your pick depends on whether scalp care or pure volume is your priority.

What Real Users Say

I read through customer feedback on Amazon, Ulta, Reddit, and Korean beauty retailers to check whether my results were typical.

The most common praise is the scalp feeling. Buyers repeatedly describe their scalp as genuinely clean for the first time, and many mention the cooling sensation as a highlight.

On Reddit, several users in hair loss communities reported real progress. One buyer said her hair felt noticeably thicker after nearly three months and that her stylist noticed the change. She also said shedding dropped dramatically.

A recurring theme is timing. Most people see volume in week one and density changes closer to week eight. The brand itself states four weeks minimum and two months for full results.

Criticism appears too. Some users experienced a shedding phase in the first few weeks before improvement, which is common with scalp stimulating products. A few found the tube drips product down the sides after use.

Price complaints show up often, especially from people using the shampoo alongside the brand’s ampoule.

Ratings across retailers generally sit in the four to four and a half star range. The pattern is clear. Consistent users are happy. Occasional users are not.

Tips to Get Faster Results

Small habit changes made a real difference in my test. Try these.

Massage for the full 90 seconds. Rushing the brush step is the single biggest mistake. Set a timer if you need to.

Do a double wash twice a week. The first pass lifts oil, the second pass lets the actives reach the scalp.

Apply to the scalp only. The lather cleans your lengths on the way down. You do not need to scrub the ends.

Keep conditioner off your roots. Start at the ears and work down. This preserves lift.

Rinse with cooler water at the end. It closes the cuticle and adds shine without weighing hair down.

Blow dry with your head flipped forward. Root lift from the shower disappears if you dry your hair flat.

Take photos weekly. Same spot, same light, same time of day. Hair changes too slowly to notice in a mirror.

Support it from inside. Adequate protein, iron, vitamin D, and sleep affect hair more than any product. If you shed heavily, ask a doctor for blood work.

Give it eight weeks minimum. Hair grows about half an inch per month. Judging any product at two weeks is unfair.

Final Verdict: Is It Worth Buying in 2026?

Last update on 2026-08-10 / Affiliate links / Images from Amazon Product Advertising API  

After eight weeks, my answer is yes with conditions.

The lilyeve GROWTURN 3D Volume Brush Shampoo does what it claims. It cleans the scalp properly, lifts roots immediately, and reduced my shedding by week six. The built in brush is not a gimmick. It changes how the product performs.

The formula is thoughtfully built. Salicylic acid for exfoliation, niacinamide for barrier support, caffeine for circulation, and peptides for strand strength is a smart combination at this price.

The volume effect is real and instant. The density improvement is slower and more modest, but visible in photos.

Who should buy it. People with fine, flat, oily, or early thinning hair who wash frequently and want a scalp treatment built into their routine.

Who should pass. People with irritated scalps, very dry coarse hair, tight budgets, or advanced hair loss that needs medical treatment.

My overall score is 4.3 out of 5. Points lost for price and for the menthol intensity on sensitive scalps.

If flat roots frustrate you every morning, this tube solves that problem from day one. The longer term scalp benefits are a bonus that builds quietly over two months.

Frequently Asked Questions

How long until I see results from the lilyeve GROWTURN shampoo?

Volume shows up after the first wash. The brand recommends four weeks for visible changes and two months or more for full results. My photos showed clear density improvement at week eight.

Is the lilyeve GROWTURN 3D Volume Brush Shampoo safe for color treated hair?

Yes. The formula contains no sulfates, silicones, or parabens, so it will not strip color quickly. Always follow with a color safe conditioner to keep the lengths hydrated.

Can I use it every day?

Yes. lilyeve designed it for daily use. If your scalp feels dry or tingly, drop to every other day and see how it responds.

Does the brush hurt or scratch the scalp?

No. The silicone spikes are soft and flexible. Use light pressure and circular motions. Pressing hard can irritate skin without cleaning better.

Will it regrow hair on bald areas?

No. This is a scalp care shampoo, not a medical treatment. It supports a healthier scalp and thicker looking existing hair. Advanced pattern hair loss needs a dermatologist.

Why does my hair shed more in the first few weeks?

Some users report a short shedding phase with scalp stimulating products. It usually settles within four to six weeks. If heavy shedding continues past two months, stop and see a doctor.

How do I clean the brush head?

Rinse it under running water for a few seconds after every wash. Let it air dry with the head twisted closed to prevent residue buildup between the spikes.